Hippo's Impact in the North West

hippo-north-west-case-study

Practice Name

North West · 10 practices

Location

North West UK

List Size

25,000

100% QOF achievement

across seven care domains — including Diabetes, Cholesterol, CVD/CHD, Hypertension, Asthma, AF, and Pre-diabetes

Hippo in the North West

Headline numbers

Metric

Value

Practices

10

Unique patients contacted

5,383

Total recalls sent

10,878

Appointments booked

3,241

Overall response rate

29%

Summary

Across ten practices in the North West, Hippo is quietly doing what it does best: ensuring patients who need a review get one, systematically, across every major care domain. The results speak to the consistency of the platform rather than any single dramatic number — practices in the cohort are achieving QOF results across all major clinical registers, with recall programmes covering everything from hypertension and diabetes to cervical screening, vaccinations, and mental health.

The North West cohort spans a wide range of practice sizes — from small community practices serving 2,500 patients to larger urban practices of 14,000+ — and a wide range of recall configurations, from focused 10-campaign programmes to broader 16-campaign portfolios. Across all sizes and configurations, the platform produces a consistent result: patients seen, indicators achieved, income secured.

A 100% QOF story

One practice in the North West cohort serves around 8,000 patients and achieved 100% of available QOF points across seven care domains in 2025/26: Diabetes, Cholesterol, CVD/CHD, CVD/Hypertension, Asthma, CVD/AF, and Pre-diabetes.

This isn't the result of a single high-performing campaign. It reflects a recall programme configured to cover every clinical register systematically, with no gaps and no year-end scramble. A 39% response rate on the practice's Blood Pressure campaign drove hypertension coverage. A 36% response rate on Diabetes contributed to full diabetes domain achievement. The combined effect of consistent, multi-domain recall is visible in the QOF data — and replicable.

Campaign performance across the cohort

Strongest-performing campaigns observed across the North West cohort in 2025/26:

Campaign

Response rate

COPD review

57–59%

CHD review

56%

Dementia

51%

Stroke/TIA

45%

CQC Meds Monitoring

46%

Hypertension

39–41%

Asthma

41%

Pre-diabetes (NDH)

28–40%

Diabetes

36%

The pattern is consistent with the wider Hippo network: clinically urgent conditions (COPD, CHD) generate the strongest patient engagement, with systematic recall at the start of the year meaning patients are seen earlier rather than chased at year-end. Cardiovascular and metabolic recall campaigns sit reliably in the 35–45% range. Screening and preventive programmes — cervical, NHS Health Checks — sit lower, consistent with sector-wide patterns.

Channel performance

Across the cohort, recalls were delivered via four channels:

Channel

Response rate (regional range)

NHS App

33–46%

Email

31–36%

Text

21–30%

WhatsApp

30%

NHS App leads — peaking at 46% at the largest practice in the cohort — consistent with the network-wide pattern where digitally-engaged patients respond more readily to in-app notifications than to email or text.

What the North West data shows

Ten practices. A range of sizes, list compositions, and recall configurations. Across the cohort, response rates and QOF outcomes sit in tight, predictable ranges — with one practice demonstrating that systematic multi-domain recall can deliver 100% achievement across seven major care domains in a single year.

The consistency is the point. Hippo doesn't require a specific practice size, a specific patient demographic, or a specific campaign configuration to deliver results. It requires systematic recall — identifying the right patients, contacting them at the right time, through the right channel, with a clear booking action. Whether that's a 14,000-patient urban practice or a 2,500-patient community practice, the outcome is the same.

About Hippo

Hippo is an NHS healthtech company building proactive care automation tools for GP practices. Our platform automates patient recall, tracks QOF and LTC indicators, and optimises appointment demand — helping practices deliver better care with the capacity they already have.

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Data accurate as of 31 March 2026. Figures based on 2025/26 contract year, aggregated across ten practices in the North West region. No individual practices identified.