'Set It and Forget It' — How The Albion Transformed Six Clinical Campaigns in Three Months

The Albion is a GP practice serving 16,000 registered patients. Before Hippo, its recall process relied on manual phone calls, birth-month filtering, and record checks — a time-consuming approach that created year-end backlogs and left clinical teams chasing non-responders instead of delivering care.

The practice needed a system that could scale across multiple conditions simultaneously, adapt to changing QOF requirements, and free staff from the administrative grind of manual outreach.

The challenge

The Albion's recall process had four core problems. It was outdated and inflexible — difficult to adapt as QOF requirements changed year to year. It was manual and time-consuming, requiring heavy staff input and frequent interventions that were prone to error. Phone-based outreach created engagement gaps, limiting reach and leaving vulnerable patients without adequate support. And the overall system was cumbersome enough to actively discourage the practice from attempting new or innovative campaigns.

The solution

The Albion deployed Hippo Recaller in April 2025, launching six key health campaigns simultaneously: Asthma, COPD, Diabetes, Blood Clinics, Heart Failure, and Hypertension. Within the first three months, the practice had also launched new initiatives it had never previously attempted — including blood pressure walk-in days — enabled by the confidence that came from having an automated, trackable campaign infrastructure in place.

Hippo's advanced analytics dashboard was integrated into the practice's QOF meetings, giving the clinical team real-time visibility of progress across all indicators without manual reporting.

Results — April to July 2025

In three months, Hippo reached over 2,000 patients and generated over 1,000 appointment bookings across all six campaigns, with a 50% average booking success rate — compared to 20% under the previous manual process.

Booking success rates by campaign:

• COPD: 70%

• Heart Failure: 68%

• Asthma: 51%

• Diabetes: 51%

• Hypertension: 23%

• Blood Clinic: 17%

The COPD result was particularly significant. Within just three months, the practice's COPD QOF target was approaching completion — resolving what had previously been an end-of-year pressure point entirely.

"COPD QOF target approaching completion within just 3 months of using Hippo. This already solves our 'end of year' QOF rush for COPD." — The Albion clinical team

Operational impact

Beyond the numbers, Hippo changed how the practice thinks about recall. The automation gave staff the confidence to run campaigns they previously wouldn't have attempted. Advanced analytics now supports QOF meetings directly, giving the team quick insights on progress without manual data extraction. Daily favourites among staff include streamlined campaign setup, built-in questionnaires, and the analytics dashboard.

"Once you've set a campaign up you can just forget about it. Making my job a lot easier." — The Albion

Customer success

The Albion also highlighted Hippo's customer success support as a key factor in the programme's early success.

"The team have been so helpful and amazing — a massive success of the program has been the people behind it." — The Albion