Hippo in Newcastle & the North East

Headline numbers

Summary

Most GP practices run between 10 and 25 recall campaigns per year. In Newcastle & the North East, one practice in the Hippo cohort ran 73.

That practice didn't just recall patients by condition — it configured Hippo to recall them by every combination of conditions a patient might have. Hypertension and Diabetes. Stroke and COPD. Heart Failure and Asthma. Diabetes and CHD. Each combination configured as a separate campaign; each generating a single consolidated recall covering everything outstanding for that patient simultaneously.

Across the North East cohort of two practices and over 15,800 registered patients, this approach delivered 5,802 appointments in 2025/26 at a 32% overall response rate — making it one of the most active Hippo regions in England relative to its practice count.

Exceptional baseline engagement

Before looking at the multi-condition configuration story, the single-condition response rates from this cohort stand out on their own:

These are well above Hippo's network average for single-condition recalls (typically 30–40%). The cohort is achieving 50–60% engagement before any multi-condition configuration is layered on top — suggesting either a particularly digitally-engaged patient population, a strong NHS App adoption profile, or a well-tuned recall content strategy. Most likely all three.

A recall for every patient profile

What makes the North East cohort distinctive isn't just the strength of the baseline — it's the logic behind the multi-condition campaign configuration layered on top. Rather than running a single hypertension campaign and a separate diabetes campaign, one practice configured Hippo to identify patients with every possible combination of outstanding LTC reviews and recall them through a single consolidated message.

The data shows a consistent uplift: patients recalled for multiple conditions respond at higher rates than those recalled for a single condition. Selected multi-condition campaigns from the cohort:

Multi-condition campaigns are sitting at 60–78% response rates, compared to 52–59% for single-condition equivalents — a 5–15 percentage point uplift on already-strong baseline rates. A patient with heart failure and diabetes who receives one clear, relevant recall message is more motivated to act than one who receives separate recalls weeks apart.

Beyond response rate, the multi-condition approach serves a clinical purpose: it ensures patients with the most complex health needs, who require the most review activity, are reached systematically rather than relying on opportunistic contact.

Channel performance

Across the cohort, recalls were delivered via four channels:

NHS App is the dominant channel — 5,412 sends generating 2,219 bookings at 41%. This is the highest absolute NHS App booking volume of any region in the Hippo network relative to practice count, and reflects a patient population that is well engaged with digital NHS services.

What the North East data shows

Two practices. Two different approaches — one building an exhaustive multi-condition recall matrix, the other running a focused recall programme. Both demonstrating what proactive recall looks like when it's built around the patient rather than the condition — and both achieving response rates significantly above Hippo's network average across every major care domain.

For practices managing an increasingly multimorbid patient population — which is most practices — the multimorbid configuration the North East cohort has demonstrated is the approach the data supports. Patients with multiple outstanding LTC reviews respond better to a single consolidated recall than to separate condition-by-condition contacts. The 5–15 percentage point uplift is consistent across the region, and the configuration is replicable in any practice running Hippo.

About Hippo

Hippo is an NHS healthtech company building proactive care automation tools for GP practices. Our platform automates patient recall, tracks QOF and LTC indicators, and optimises appointment demand — helping practices deliver better care with the capacity they already have.

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Data accurate as of 31 March 2026. Figures based on 2025/26 contract year, aggregated across two practices in the Newcastle & North East region. No individual practices identified.